The amount of Firefox 34 users choosing to change their search preferences away from Yahoo search to Google is getting larger every day.
Previously released data from StatCounter after a deal was struck between Yahoo and Firefox says the general concencus is that Yahoo has the majority of users using their service, but a recent report from RKG’s Mark Ballard states that Firefox users are manually changing their settings back to Google.
Yahoo suffered a spell of downtime last Friday, a number of hours earlier the same fate was suffered by Bing.
To the experienced marketer, this is a no brainer.
To others, it will probably need a little explaining.
It is really common knowledge, if you do follow Google’s guidelines, you could run a blog and increase your business traffic and profits (remember, this happens over time).
It is not instant, well, very little in business is.
When we say Google, we mean Google the search engine (not the global company with fingers in every pie).
Google is the leading search engine for much of the world.
When anyone mentions SEO and getting on the good side of Google, it is true that other search engines, like Bing, Yahoo or Ask will be affected in a similar way.
What do we mean?
How do Google reward a website for playing ball?
The Content Marketing Institute have published a interesting post, which highlights the benefits of answering questions from within your Web Content Strategy.
CMI says ‘There are loads of ways to get examples of the questions consumers might be asking that are relevant to your business’. They surmise these sources:
- Social media
- Webinars and Google+ Hangouts/Helpouts
- “Ask Me Anything” (Reddit, etc.)
- Blog comments
- Internal search functions on your website
- Keyword search data from Google/Bing Analytics and Webmaster Tools platforms
There are resources out there where you already have the dialog from consumer to consumer, for instance Yahoo Answers is worthy of your time, but as CMI suggests:
‘You will probably achieve the best content marketing ROI by answering questions on your own site. It’s the first place customers will look when they want to know more about your business, and it’s where you want to direct any kudos you get for lending a helping hand.’
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