Every business has high hopes of being able to better its profits.
The best way to do this is to give your customers a great experience.
When seeking customer feedback, the majority of businesses gain a better picture of ways they can improve what they do. Collecting your feedback will no doubt present you with a challenge.
In the content marketing world, there is a lot of talk about SEO, and for good reason.
‘Think of SEO this way: If a customer focused content marketing program is a bag of Fish and Chips, then SEO is the salt and vinegar. It touches nearly everything and even changes the overall flavor of your Fish and Chips, but on its own, it is not very appealing’.
We examine the core principles and key considerations you should be aware of in order to produce the most successful content marketing possible.
Creating For People Should Always Come First
You are probably aware of the content marketing vs. SEO debate.
The two disciplines can and should work very well together.
There are no downsides to optimising your content for SEO, although it should not be your primary consideration when you create and publish your content.
You should already know what your customers are likely to be looking for in the content they choose to read.
Google’s constantly changing algorithms aim to keep online content relevant and of a high standard.
Always remember the golden rule:
One of Grimsby SEOs client’s ask me to explain what social signals are, and so I thought I’d share my definition and then try to explain their growing relevance and their role in SEO.
Social Signals are indicators to a search engine like Google, indicators that your brand or web presence is important and has high relevance.
Social signals could include:
- no. of Twitter followers for your brand
- no. of re-Tweets of your content
- a high authored Tweeter re-Tweets your brand or content
- no. of Facebook likes of your brand
- no. of Facebook shares of your content
Studies have shown that Social signals also include helping your ranking indirectly; by creating valuable in-links (Googles bread and butter for ranking), more repeat visitors, increase brand trust, and a stickiness that attracts consumers.