SEO Grimsby News – Global Marketing

When your company is ready to take the plunge, thus taking their web presence to a higher level, the answer could be International SEO.

You are already known throughout your local area, what about potential customers in America, South America, Asia, Africa or the Middle East?

Marketing yourself to a different culture is more than just translating your website and converting your currency, you need to really understand your new customers, wherever they may be.

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SEO Grimsby News – Google’s Shift To Semantic Search, But What Is Its Impact on SEO

Way back, at the beginnings of SEO, it had nearly always been about keywords.

When we prioritised keywords over content quality because, after all, that’s what it took to get ranked.

A world of quantity over quality, it did not really matter if the keywords we used sounded surgically implanted or not.

We all knew that it worked, so went along for the ride.

Just like VHS has gone, (I remember when the best Video store in town folded). It is no longer about using hundreds of keywords.

Just like the slimline blu-ray DVD has replaced the VHS recorder; natural use of keywords in content is the way forward.

We live in the modern, reinvented world, where semantic search makes a major impact.

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SEO Grimsby News – Google Now Rewards Great Content

To the experienced marketer, this is a no brainer.

To others, it will probably need a little explaining.

It is really common knowledge, if you do follow Google’s guidelines, you could run a blog and increase your business traffic and profits (remember, this happens over time).

It is not instant, well, very little in business is.

Google

When we say Google, we mean Google the search engine (not the global company with fingers in every pie).

Google is the leading search engine for much of the world.

When anyone mentions SEO and getting on the good side of Google, it is true that other search engines, like Bing, Yahoo or Ask will be affected in a similar way.

Google Rewards

What do we mean?

How do Google reward a website for playing ball?

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SEO Grimsby News – SEO For Successful Content Marketing

socialseoIn the content marketing world, there is a lot of talk about SEO, and for good reason.

‘Think of SEO this way: If a customer focused content marketing program is a bag of Fish and Chips, then SEO is the salt and vinegar. It touches nearly everything and even changes the overall flavor of your Fish and Chips, but on its own, it is not very appealing’.

We examine the core principles and key considerations you should be aware of in order to produce the most successful content marketing possible.

Creating For People Should Always Come First

You are probably aware of the content marketing vs. SEO debate.

The two disciplines can and should work very well together.

There are no downsides to optimising your content for SEO, although it should not be your primary consideration when you create and publish your content.

You should already know what your customers are likely to be looking for in the content they choose to read.

Google’s constantly changing algorithms aim to keep online content relevant and of a high standard.

Always remember the golden rule:

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SEO Grimsby News – 5 SEO Myths: You Already Do One or Two

mythGoogle makes hundreds of changes to it’s algorithms a year; this means that it is a constant battle to stay ahead of the game and keep your webite at the top of search results.

Panda 4.0 is the most recent major update to Google’s algorithm modifications, where they focused on Quality vs Quantity.

If you would like to take a better look at what Panda is, and what has changed take a look at this post.
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SEO Grimsby News: Guide to speed enhancing mobile pages

Google published an article o nthe webmaster tools blog reporting on a product update to their Pagespeed Insights tool. They say the average mobile web page takes 7 seconds to load, and once loeaded the user may have to tap and zoom in if the web page isnt configured properly, that’s a great deal of time and is classed by Google as bad use experience; a ranking factor in your SEO and how you perform in the SERPS.

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SEO Grimsby FAQ: SEO and Content Marketing:

SEO and Content Marketing

google-hummingbirdWhen it comes to analysing the Internet, SEO has always been the measurable aspect of Google’s armouries.

Data does not lie, SEO techniques, tactics and content marketing are the backbone of any good strategy.

Google’s need for something deeper has just been substantiated by its new update, Hummingbird.

Nothing has meaning without context, search engines have always had this aim.  By giving the user content, it takes search engine results away from any tailor made approach.

Where Will SEO Take Us?

Completely different to the broadcasting techniques that traditional advertisers have employed in the past, Google has deliberately moved toward what is known as narrowcasting.  This follows the idea of targeting your audience so that ads and search results are not wasted on people who have no interest in them.

This is a complex technique, whereby building up a profile of users to provide search results that are based on individual relevance. At the moment it’s results are not foolproof.

Instead of each update overriding the previous one, Google is simply supercharging its engine, one algorithm update at a time.

It’s only purpose is to find out what people are searching for, and provide them with it.

Black-hat SEO techniques, instead of staying true to this principal, try to trick or exploit the algorithm itself.

Methods like page stuffing, content farming, unnatural link building and keyword overuse are just lazy attempts at trying to manipulate a system that was created to satisfy the user.  This, in part, is why Google employs a few thousand extremely clever people, this is why these underhanded techniques will always live on borrowed time.

Where Does Content Marketing Come In To It?

The misunderstanding that these updates are here to kill off SEO techniques cannot be further from the truth.  You just need to understand the progress of SEO and combined content to realise why Google exists in the first place.

Google Hummingbird LogoGoogle’s search engine was created with one goal in mind, making the search experience as easy and useful for users as possible,  this is because easy and useful translates to more financial wellbeing for Google.

If any of it’s updates are seen as particularly harmful to a brand’s online identity, then the company in question should reevaluate the effectiveness of its content, and whether it’s methods are in line with Google’s plight.

Panda’s arrival assured that thin, low quality content was punished.

Penguin attacked link farming and irrelevant linking.

Hummingbird aims to add context and conversation to the equation.

The combination of these three major changes points to that gorgeous wallflower that many SEO companies had chosen to ignore until now,  content marketing.

Making Your Content Marketing More Human

While creating content that is relevant, unique and creative, you promote organic sharing.  Ultimately, there are three steps to get this right:

  • Align your goals with Google’s, in other words, create content that deserves attention and rankings from Google
  • Base your content on what the world is currently looking for, by keeping an eye on and anticipating trends
  • Create a community by engaging with your audience and developing the conversations

Instead of adding content to your SEO, you should be adding SEO to your content.

The priorities of this approach is the new angle that all companies should pursue.  It is inaccurate to say that quality and relevance is the new game.

These two factors have always been in the game, now Google is clever enough to see if you are trying to cheat.

The question was never ‘what is Google looking for’ .

It was always ‘what do people want from Google’.

If you create your online strategies based on this theory, then Panda, Penguin, Hummingbird, or any future animal themed update should not affect you in a negative way.

SEO has never been distinct from good content marketing.  In fact, content marketing is the ultimate form of search engine optimisation.  It is emphasised by the way that you have been creating quality content that is original and appealing to users,

Above all, the technicalities of search engine updates, algorithm changes and page ranks, has always been really very simple. Although there have been attempts to get under Google’s bonnet, you should remember one thing.  The unavoidable fact that across the internet, there is a real person at the other end, reading and sharing your content. Or not sharing it.

Grimsby SEO News: Web Strategy Should Answer Questions

The Content Marketing Institute have published a interesting post, which highlights the benefits of answering questions from within your Web Content Strategy.

CMI says ‘There are loads of ways to get examples of the questions consumers might be asking that are relevant to your business’. They surmise these sources:

  • Social media
  • Quora
  • Webinars and Google+ Hangouts/Helpouts
  • Tumblr
  • “Ask Me Anything” (Reddit, etc.)
  • Blog comments
  • Internal search functions on your website
  • Keyword search data from Google/Bing Analytics and Webmaster Tools platforms

There are resources out there where you already have the dialog from consumer to consumer, for instance Yahoo Answers is worthy of your time, but as CMI suggests:

‘You will probably achieve the best content marketing ROI by answering questions on your own site. It’s the first place customers will look when they want to know more about your business, and it’s where you want to direct any kudos you get for lending a helping hand.’

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