SEO Grimsby News – Google; Mobile Algorithim Shake-up, More Colour, Doorway Pages, Autocomplete

Google Algorithim change to drastically shake-up mobile – Google’s Zineb Ait Bahajji was quoted as saying at SMX Munich this morning that the upcoming mobile-friendly ranking algorithm that will launch on April 21st will have more of an impact on Google’s search results than the Panda and Penguin updates, big news.

Google adds color to  mobile knowledge graph cards – In some cases the results are gray but others have bright green or red. Search queries that trigger the knowledge graph now have colors and look a bit more friendly making them more stand-out, nobosy knows yet why some ar red, blue, or just grey.

Google update to stop Doorway Pages – Google will soon launch a ranking adjustment to better address these type of pages, websites with large and well-established doorway campaigns might see a broad impact from this change. Google is sending a clear message, don’t create doorway pages that are not unique and useful.

Chrome Fully supports Autocomplete – Now, Chrome fully supports the “autocomplete” attribute for form fields according to the current WHATWG HTML Standard. This allows web developers to label input element fields with common data types, such as ‘name’ or ‘street-address’. Google says Webmasters have increased the rate of form completions on their sites by marking up their forms for auto-completion.

SEO Grimsby News: Guide to speed enhancing mobile pages

Google published an article o nthe webmaster tools blog reporting on a product update to their Pagespeed Insights tool. They say the average mobile web page takes 7 seconds to load, and once loeaded the user may have to tap and zoom in if the web page isnt configured properly, that’s a great deal of time and is classed by Google as bad use experience; a ranking factor in your SEO and how you perform in the SERPS.

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SEO Grimsby News: Google Advice on International websites

Google has advised how we should handle international websites o their Webmaster Central Blog, suggesting:

If you are doing business in more than one country or targeting different languages, we recommend having separate sites or sections with specific content on each URLs targeted for individual countries or languages. For instance one page for US and english-speaking visitors, and a different page for France and french-speaking users.

Googles Analysts suggest that there are three ways to do do this; Show everyone the same content, Let Users choose and Content Dependant on local, and that we should remember to annotate all your pages – whatever method you choose. This will greatly help search engines to show the right results to your users.

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