Yahoo suffered a spell of downtime last Friday, a number of hours earlier the same fate was suffered by Bing.
To the experienced marketer, this is a no brainer.
To others, it will probably need a little explaining.
It is really common knowledge, if you do follow Google’s guidelines, you could run a blog and increase your business traffic and profits (remember, this happens over time).
It is not instant, well, very little in business is.
When we say Google, we mean Google the search engine (not the global company with fingers in every pie).
Google is the leading search engine for much of the world.
When anyone mentions SEO and getting on the good side of Google, it is true that other search engines, like Bing, Yahoo or Ask will be affected in a similar way.
What do we mean?
How do Google reward a website for playing ball?
Google makes hundreds of changes to it’s algorithms a year; this means that it is a constant battle to stay ahead of the game and keep your webite at the top of search results.
Panda 4.0 is the most recent major update to Google’s algorithm modifications, where they focused on Quality vs Quantity.