Part of your PPC campaign is made up of bidding on your competition’s keywords.
There is nothing wrong with this type of practice, it is perfectly acceptable.
There are rules of engagement to follow, aren’t there?
Not everyone abides by them, Just because you are sticking to the rules, it does not mean your competition is.
Black Hat PPC
Foul Play (Unscrupulous Activity) – There are advertisers out there that follow basic AdWord guidelines for their PPC campaigns, the ads are well structured, and the messaging is correct; The landing page is done as it should be.
This is how everyone does it, isn’t it?
Some websites are full of slanderous content, Criticism (a little is acceptable); and many other sources of under hat practices.
It is difficult to keep an eye on this sort of behaviour, implementing time to research, monitor and track your competition is one of the few ways to stay ahead of these black hat practices.
In the content marketing world, there is a lot of talk about SEO, and for good reason.
‘Think of SEO this way: If a customer focused content marketing program is a bag of Fish and Chips, then SEO is the salt and vinegar. It touches nearly everything and even changes the overall flavor of your Fish and Chips, but on its own, it is not very appealing’.
We examine the core principles and key considerations you should be aware of in order to produce the most successful content marketing possible.
Creating For People Should Always Come First
You are probably aware of the content marketing vs. SEO debate.
The two disciplines can and should work very well together.
There are no downsides to optimising your content for SEO, although it should not be your primary consideration when you create and publish your content.
You should already know what your customers are likely to be looking for in the content they choose to read.
Google’s constantly changing algorithms aim to keep online content relevant and of a high standard.
Always remember the golden rule: