Every business has high hopes of being able to better its profits.
The best way to do this is to give your customers a great experience.
When seeking customer feedback, the majority of businesses gain a better picture of ways they can improve what they do. Collecting your feedback will no doubt present you with a challenge.
I strongly believe that in the marketing game, you can always learn something from each another – A new insight, trend, or tip, other marketers can be a great resources to help you become bettering your field.
There are so many disciplines within marketing, as teams begin to collaborate closely, to drive business in the right direction, there are lessons to be learned from our cross channel friends.
Lead generation and demand generation, these both have their uses; but sadly cannot be used at the same time if you want to get the full potential out of them because they will work against each other.
You hear the majority of marketing people use the term ‘demand generation’, by this they mean lead generation — which is a measure of success based on the number and value of the leads their efforts bring in.
The problem is: Demand generation is focused on shaping your potential clients and present clients perspective, and lead generation is really just collecting their information.
Is SEO still relevant?
In a world of social media marketing on Facebook, Twitter and other social platforms, Pay Per Click, and a world full of web apps; Is Search Engine Optimization still relevant?
A well SEO enhanced website is still a fundamental technique in allowing search engines to find you and optimize your website so that you index more efficiently.