SEO Grimsby – Lead And Demand Generation Within Your Content Marketing

crossroadsLead generation and demand generation, these both have their uses; but sadly cannot be used at the same time if you want to get the full potential out of them because they will work against each other.

You hear the majority of marketing people use the term ‘demand generation’, by this they mean lead generation — which is a measure of success based on the number and value of the leads their efforts bring in.

The problem is: Demand generation is focused on shaping your potential clients and present clients perspective, and lead generation is really just collecting their information.

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SEO Grimsby News – 5 SEO Myths: You Already Do One or Two

mythGoogle makes hundreds of changes to it’s algorithms a year; this means that it is a constant battle to stay ahead of the game and keep your webite at the top of search results.

Panda 4.0 is the most recent major update to Google’s algorithm modifications, where they focused on Quality vs Quantity.

If you would like to take a better look at what Panda is, and what has changed take a look at this post.
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