Panda vs Penguin – The Key Differences
Those of you in the SEO and blogging industry will be no stranger to the terms – Google Panda or Google Penguin.
What exactly are they?
Both Panda and Penguin are updates that have been created by Google to generate a seemingly flawless search engine optimisation plan.
In the content marketing world, there is a lot of talk about SEO, and for good reason.
‘Think of SEO this way: If a customer focused content marketing program is a bag of Fish and Chips, then SEO is the salt and vinegar. It touches nearly everything and even changes the overall flavor of your Fish and Chips, but on its own, it is not very appealing’.
We examine the core principles and key considerations you should be aware of in order to produce the most successful content marketing possible.
Creating For People Should Always Come First
You are probably aware of the content marketing vs. SEO debate.
The two disciplines can and should work very well together.
There are no downsides to optimising your content for SEO, although it should not be your primary consideration when you create and publish your content.
You should already know what your customers are likely to be looking for in the content they choose to read.
Google’s constantly changing algorithms aim to keep online content relevant and of a high standard.
Always remember the golden rule: