SEO Grimsby News – Did You Really Get It Wrong or Are They Playing Dirty

Part of your PPC campaign is made up of bidding on your competition’s keywords.

There is nothing wrong with this type of practice, it is perfectly acceptable.

There are rules of engagement to follow, aren’t there?

Not everyone abides by them, Just because you are sticking to the rules, it does not mean your competition is.

Black Hat PPC

Foul Play (Unscrupulous Activity) – There are advertisers out there that follow basic AdWord guidelines for their PPC campaigns, the ads are well structured, and the messaging is correct; The landing page is done as it should be.

This is how everyone does it, isn’t it?

Well, No.

Some websites are full of slanderous content, Criticism (a little is acceptable); and many other sources of under hat practices.

It is difficult to keep an eye on this sort of behaviour, implementing time to research, monitor and track your competition is one of the few ways to stay ahead of these black hat practices.

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SEO Grimsby News – Google Now Rewards Great Content

To the experienced marketer, this is a no brainer.

To others, it will probably need a little explaining.

It is really common knowledge, if you do follow Google’s guidelines, you could run a blog and increase your business traffic and profits (remember, this happens over time).

It is not instant, well, very little in business is.

Google

When we say Google, we mean Google the search engine (not the global company with fingers in every pie).

Google is the leading search engine for much of the world.

When anyone mentions SEO and getting on the good side of Google, it is true that other search engines, like Bing, Yahoo or Ask will be affected in a similar way.

Google Rewards

What do we mean?

How do Google reward a website for playing ball?

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