The amount of Firefox 34 users choosing to change their search preferences away from Yahoo search to Google is getting larger every day.
Previously released data from StatCounter after a deal was struck between Yahoo and Firefox says the general concencus is that Yahoo has the majority of users using their service, but a recent report from RKG’s Mark Ballard states that Firefox users are manually changing their settings back to Google.
Panda vs Penguin – The Key Differences
Those of you in the SEO and blogging industry will be no stranger to the terms – Google Panda or Google Penguin.
What exactly are they?
Both Panda and Penguin are updates that have been created by Google to generate a seemingly flawless search engine optimisation plan.
The dash has begun, people are haistily moving accross to HTTPS/SSL
All because Google announced last month that they are were using HTTPS/SSL as a ranking signal in their search algorithms.
Let’s take a look at what this means:
I strongly believe that in the marketing game, you can always learn something from each another – A new insight, trend, or tip, other marketers can be a great resources to help you become bettering your field.
There are so many disciplines within marketing, as teams begin to collaborate closely, to drive business in the right direction, there are lessons to be learned from our cross channel friends.
Part of your PPC campaign is made up of bidding on your competition’s keywords.
There is nothing wrong with this type of practice, it is perfectly acceptable.
There are rules of engagement to follow, aren’t there?
Not everyone abides by them, Just because you are sticking to the rules, it does not mean your competition is.
Black Hat PPC
Foul Play (Unscrupulous Activity) – There are advertisers out there that follow basic AdWord guidelines for their PPC campaigns, the ads are well structured, and the messaging is correct; The landing page is done as it should be.
This is how everyone does it, isn’t it?
Some websites are full of slanderous content, Criticism (a little is acceptable); and many other sources of under hat practices.
It is difficult to keep an eye on this sort of behaviour, implementing time to research, monitor and track your competition is one of the few ways to stay ahead of these black hat practices.
Way back, at the beginnings of SEO, it had nearly always been about keywords.
When we prioritised keywords over content quality because, after all, that’s what it took to get ranked.
A world of quantity over quality, it did not really matter if the keywords we used sounded surgically implanted or not.
We all knew that it worked, so went along for the ride.
Just like VHS has gone, (I remember when the best Video store in town folded). It is no longer about using hundreds of keywords.
Just like the slimline blu-ray DVD has replaced the VHS recorder; natural use of keywords in content is the way forward.
We live in the modern, reinvented world, where semantic search makes a major impact.
Well, What do you know?
Google has admitted that it’s Googlebot has made mistakes.
Google have updated their robots.txt file since the admission to prevent GoogleBot from indexing Google’s search results pages.
Since the early part of last week, there were numerous reports of Google breaking its own webmaster guidelines, by indexing its own search results.
To the experienced marketer, this is a no brainer.
To others, it will probably need a little explaining.
It is really common knowledge, if you do follow Google’s guidelines, you could run a blog and increase your business traffic and profits (remember, this happens over time).
It is not instant, well, very little in business is.
When we say Google, we mean Google the search engine (not the global company with fingers in every pie).
Google is the leading search engine for much of the world.
When anyone mentions SEO and getting on the good side of Google, it is true that other search engines, like Bing, Yahoo or Ask will be affected in a similar way.
What do we mean?
How do Google reward a website for playing ball?