Google have released a pretty significant local search algorithm update. Google have called the update Penguin.
When the Google Panda update launched, there was no official name from Google. A few days later, Google said they had named it the Panda update.
Google has released a new algorithm, providing more useful, relevant and accurate local search results that are better related to traditional web search rankings.
The changes will be visible within the Google Maps search results and Google Web search results.
Google has now implemented the ability to set up location extensions at the account level, this is done by linking your Google My Business account to your AdWords account.
You do not have to set up location extensions separately for each campaign again.
Once called Google Places for Business, Google My Business, is where businesses can manage location listings to display on Google Maps, Google Search and Google+ from now on.
Once you have added all of your required locations to Google My Business and link to AdWords, then you choose ‘upgraded’ location extensions from the Extensions tab, this will now show automatically for all of your campaigns.
You can set up filters to assign addresses to certain campaigns or ad groups.
The location listings can be used for your targeting and bid adjustments.
Campaign-level, now called ‘not upgraded‘ location extensions can still be used until they are withdrawn sometime towards the end of 2014.