Google have released a pretty significant local search algorithm update. Google have called the update Penguin.
When the Google Panda update launched, there was no official name from Google. A few days later, Google said they had named it the Panda update.
Google has released a new algorithm, providing more useful, relevant and accurate local search results that are better related to traditional web search rankings.
The changes will be visible within the Google Maps search results and Google Web search results.
Flash – Adobe’s multimedia based website technology, which is fun for some, is not very friendly to mobile devices or search spiders, Google has decided to step up their campaign against websites that use the technology.
Google announced that starting on the 15th July 2014, they would be issuing warnings to searchers when their algorithms detect that the website is not supported on the device they are using.
If your website uses Flash you will lose out in the long run.
If you are using an Android device or iOS device and the search results show a listing of a site designed completely with Adobe Flash, Google will issue a warning that Flash is not supported with your device and encourage you not visit the site, thus being detrimental to the company whose website it is.
The warning reads, ‘Uses Flash – May not work on your device’.
Most people will not ‘try anyway’ and make the switch to an alternative result.
Google is highly recommending you try HTML5 instead and upgrade all your websites to support it because they work in modern mobile devices and desktop browsers.
Google’s Keita Oda, Software Engineer, and Pierre Far, Webmaster Trends Analyst said, ‘fortunately, making websites that work on all modern devices is not that hard: websites can use HTML5 since it is universally supported, sometimes exclusively, by all devices’.
Google launched two new resources to help webmasters make the upgrade:
- Web Fundamentals – A curated source for modern best practices
- Web Starter Kit – A starter framework supporting the Web Fundamentals best practices out of the box