Panda vs Penguin – The Key Differences
Those of you in the SEO and blogging industry will be no stranger to the terms – Google Panda or Google Penguin.
What exactly are they?
Both Panda and Penguin are updates that have been created by Google to generate a seemingly flawless search engine optimisation plan.
Way back, at the beginnings of SEO, it had nearly always been about keywords.
When we prioritised keywords over content quality because, after all, that’s what it took to get ranked.
A world of quantity over quality, it did not really matter if the keywords we used sounded surgically implanted or not.
We all knew that it worked, so went along for the ride.
Just like VHS has gone, (I remember when the best Video store in town folded). It is no longer about using hundreds of keywords.
Just like the slimline blu-ray DVD has replaced the VHS recorder; natural use of keywords in content is the way forward.
We live in the modern, reinvented world, where semantic search makes a major impact.
To the experienced marketer, this is a no brainer.
To others, it will probably need a little explaining.
It is really common knowledge, if you do follow Google’s guidelines, you could run a blog and increase your business traffic and profits (remember, this happens over time).
It is not instant, well, very little in business is.
When we say Google, we mean Google the search engine (not the global company with fingers in every pie).
Google is the leading search engine for much of the world.
When anyone mentions SEO and getting on the good side of Google, it is true that other search engines, like Bing, Yahoo or Ask will be affected in a similar way.
What do we mean?
How do Google reward a website for playing ball?
What Is HTTPs
HTTPs (Hypertext Transfer Protocol Secure) is a secure communications protocol used for secure communications over a computer network, HTTPs is a much more secure version of HTTP.
HTTP (Hypertext Transfer Protocol) is a system that is used for transmitting and receiving information across the Internet.
HTTP uses a request and response procedure that all agents on the Internet follow, meaning that information can be quickly, easily, and accurately broadcast between servers, which hold information, and clients, who are trying to access it.
HTTP is commonly used to access HTML pages, but other resources can be utilised via HTTP.
In many cases, clients may be exchanging confidential information with a server, which needs to be secured in order to prevent unauthorised access.
For this reason, HTTPs, or secure HTTP, was developed by the Netscape corporation, to allow authorisation and secured transactions.