SEO enhancing your website for your keywords is a crucial part of your Content Marketing and fully understanding which keywords your customers are using to find your services, crucial to the success of your website and your marketing.
A well SEO optimised web page is a crucial part of your SEO campaign, setting up a web page to be coded up semantically is a great first step in enhancing your website for search engines.
There’s no foul-play involved in SEO enhancing a web page, in fact search engines like Google and Bing recommend a well structured and semantic web page, it helps them to their job.
Competitive Analysis is a method of researching your competitors in order to gain an understanding of their marketing efforts and to ensure that we can equal and then beat them, gaining a competitive advantage.
Typically undertaken in the early stages of a SEO campaign, a Competitive Analysis allows our clients to understand what their competitors have done so far with their website, their social media, link building, and social signals, in fact almost everything to do with their website and their content marketing.
Search Engines like Google and Bing are pieces of software designed to search, or crawl across the web (hence they are also know as web crawlers), they make a record of whats out there. This record is often called an index, like the index in at the back of a book.
Why SEO works better than traditional direct marketing?
The short answer is it comes down to your customers mode.
The crucial difference between getting web leads utilising SEO and getting leads through traditional direct marketing, is your customers mindset, or mode. Let me explain with a scenario:
A common question we ask our clients is; are your customers Googling you?
The answer is usually, we don’t know.
If you understood how many people are searching Google for the service you undertake, or the product you sell, I’d imagine it would be quite empowering.