SEO Grimsby News – SEO For Successful Content Marketing
In the content marketing world, there is a lot of talk about SEO, and for good reason.
‘Think of SEO this way: If a customer focused content marketing program is a bag of Fish and Chips, then SEO is the salt and vinegar. It touches nearly everything and even changes the overall flavor of your Fish and Chips, but on its own, it is not very appealing’.
We examine the core principles and key considerations you should be aware of in order to produce the most successful content marketing possible.
Creating For People Should Always Come First
You are probably aware of the content marketing vs. SEO debate.
The two disciplines can and should work very well together.
There are no downsides to optimising your content for SEO, although it should not be your primary consideration when you create and publish your content.
You should already know what your customers are likely to be looking for in the content they choose to read.
Google’s constantly changing algorithms aim to keep online content relevant and of a high standard.
Always remember the golden rule:
‘Write interesting content about things your target audience are more interested in’.
SEO Is Only One Piece of The Puzzle
Although you get a certain amount of traffic from search engines, other traffic sources, like email and social media, should be highly prominent in your optimisation efforts.
You have probably wondered just how much traffic is coming from search engines (and, how your content optimisation efforts should be focused on SEO).
Open Google Analytics and go to Acquisition > Overview.
Here you will see the breakdown of how much traffic is coming from each of your sources:
- Organic search
- Direct (people coming to your website by typing the URL or maybe a bookmark)
- Referral (People that come from another website that has a link to your content)
- Social media
- Paid search (Pay Per Click)
- Other (traffic that has not come from any of the above)
Matt Cutts has said ‘I firmly support the idea that people should have a diversified way of reaching their audience. So if you rely only on Google, that might not be as strong of an approach compared to having a wide variety of different avenues by which you can reach people and drive them to your website or whatever your objective is’.
Your Social Strategy Impacts Your SEO
Since Google introduced their Hummingbird update, social signals have been having a greater impact on your search results, even more than before.
It is important for content marketers to have a strong social strategy in place, one that takes into account their SEO considerations.
When you are getting started with content marketing, it is not very realistic to expect traffic from search engines to grow really fast (which is why this is another good reason to incorporate social media into your strategy).
Once you do start to see improvements in traffic due to your search efforts, the benefits can be long-lasting. I can’t tell you how many times older articles on CMI experience a resurgence in popularity due to search — in fact, many of our contributors have told me they get requests on their posts years after they’ve been published.
Keyword Still Make A Difference
While obsessing over keywords is certainly not a recommended strategy for successful content marketing, you do want to make sure your efforts are ranking for the terms that are most meaningful to your brand and your customers. As such, it’s useful to do a bit of basic research and then build a list of relevant keywords you will target through your content.
SEO optimization involves some pretty technical components, like making sure your content pages are being indexed correctly by search engines and ensuring that you have 301 redirect pages set up to make sure visitors always reach their intended destination on your content pages. To do this, you need to know what content you have, and where it’s located — which you can determine and document by conducting an audit of your content.
While you should not expect every post to be perfect, you should always pay attention to what you publish in terms of the following components:
- The post title or headline: To finalise the titles of all your posts – You should make sure that your headlines will attract readers, from a readability standpoint, you should also keep your target keywords in mind.
- The meta description: You should write a short description for every post – This should include your target keyword for your post – This meta description is what appears in the search engine results page (SERP), to describe why the post is relevant to the reader’s search
- Title tags: This is similar to how we treat headlines, you should also include a custom title tag for every piece of content you publish – The title tag is what search engines use to determine what any given piece of content is about — Including images, videos, infographics, and other pieces of content that do not necessarily have a traditional ‘headline’
- The category: While this component is not specific to SEO, you categorise every post as a way to help yourself organise your content around key topic areas
SEO Grimsby is a dedicated service to help Grimsby business get the most out of the web, through SEO enhancing web pages you can lift your websites ranking with Google and other search engines. Customers are looking for your service now, SEO Grimsby can put you in-front of them.>> Make Contact