What Is HTTPs
HTTPs (Hypertext Transfer Protocol Secure) is a secure communications protocol used for secure communications over a computer network, HTTPs is a much more secure version of HTTP.
HTTP (Hypertext Transfer Protocol) is a system that is used for transmitting and receiving information across the Internet.
HTTP uses a request and response procedure that all agents on the Internet follow, meaning that information can be quickly, easily, and accurately broadcast between servers, which hold information, and clients, who are trying to access it.
HTTP is commonly used to access HTML pages, but other resources can be utilised via HTTP.
In many cases, clients may be exchanging confidential information with a server, which needs to be secured in order to prevent unauthorised access.
For this reason, HTTPs, or secure HTTP, was developed by the Netscape corporation, to allow authorisation and secured transactions.
In the content marketing world, there is a lot of talk about SEO, and for good reason.
‘Think of SEO this way: If a customer focused content marketing program is a bag of Fish and Chips, then SEO is the salt and vinegar. It touches nearly everything and even changes the overall flavor of your Fish and Chips, but on its own, it is not very appealing’.
We examine the core principles and key considerations you should be aware of in order to produce the most successful content marketing possible.
Creating For People Should Always Come First
You are probably aware of the content marketing vs. SEO debate.
The two disciplines can and should work very well together.
There are no downsides to optimising your content for SEO, although it should not be your primary consideration when you create and publish your content.
You should already know what your customers are likely to be looking for in the content they choose to read.
Google’s constantly changing algorithms aim to keep online content relevant and of a high standard.
Always remember the golden rule:
We’ve all been there, haven’t we?
You talk to a new client.
You get excited about working with them.
The agreement is signed and sealed.
What fun is going to be ahead.
When you start writing, you start to feel a little unsure.
Are your copywriting skills good enough?
Do you really know enough about their business?
You meet new people and different businesses.
It can be a challenge too.
How can you learn enough about each business to make each client happy?
How can you write copy that converts so your clients can grow their business?
Google have released a pretty significant local search algorithm update. Google have called the update Penguin.
When the Google Panda update launched, there was no official name from Google. A few days later, Google said they had named it the Panda update.
Google has released a new algorithm, providing more useful, relevant and accurate local search results that are better related to traditional web search rankings.
The changes will be visible within the Google Maps search results and Google Web search results.