What SEO Theme Do You Use?
If you have not looked at SEO Themes before, it could be time to consider where you stand with theme based SEO.
Honed and launched in 2010, the idea has been around for a lot longer though. It has become the natural extension to how sites are organised when good design practices are implemented.
Let’s break it down into smaller sections.
Flash – Adobe’s multimedia based website technology, which is fun for some, is not very friendly to mobile devices or search spiders, Google has decided to step up their campaign against websites that use the technology.
Google announced that starting on the 15th July 2014, they would be issuing warnings to searchers when their algorithms detect that the website is not supported on the device they are using.
If your website uses Flash you will lose out in the long run.
If you are using an Android device or iOS device and the search results show a listing of a site designed completely with Adobe Flash, Google will issue a warning that Flash is not supported with your device and encourage you not visit the site, thus being detrimental to the company whose website it is.
The warning reads, ‘Uses Flash – May not work on your device’.
Most people will not ‘try anyway’ and make the switch to an alternative result.
Google is highly recommending you try HTML5 instead and upgrade all your websites to support it because they work in modern mobile devices and desktop browsers.
Google’s Keita Oda, Software Engineer, and Pierre Far, Webmaster Trends Analyst said, ‘fortunately, making websites that work on all modern devices is not that hard: websites can use HTML5 since it is universally supported, sometimes exclusively, by all devices’.
Google launched two new resources to help webmasters make the upgrade:
- Web Fundamentals – A curated source for modern best practices
- Web Starter Kit – A starter framework supporting the Web Fundamentals best practices out of the box
Google has now implemented the ability to set up location extensions at the account level, this is done by linking your Google My Business account to your AdWords account.
You do not have to set up location extensions separately for each campaign again.
Once called Google Places for Business, Google My Business, is where businesses can manage location listings to display on Google Maps, Google Search and Google+ from now on.
Once you have added all of your required locations to Google My Business and link to AdWords, then you choose ‘upgraded’ location extensions from the Extensions tab, this will now show automatically for all of your campaigns.
You can set up filters to assign addresses to certain campaigns or ad groups.
The location listings can be used for your targeting and bid adjustments.
Campaign-level, now called ‘not upgraded‘ location extensions can still be used until they are withdrawn sometime towards the end of 2014.
Google makes hundreds of changes to it’s algorithms a year; this means that it is a constant battle to stay ahead of the game and keep your webite at the top of search results.
Panda 4.0 is the most recent major update to Google’s algorithm modifications, where they focused on Quality vs Quantity.
If you would like to take a better look at what Panda is, and what has changed take a look at this post.