Google published an article o nthe webmaster tools blog reporting on a product update to their Pagespeed Insights tool. They say the average mobile web page takes 7 seconds to load, and once loeaded the user may have to tap and zoom in if the web page isnt configured properly, that’s a great deal of time and is classed by Google as bad use experience; a ranking factor in your SEO and how you perform in the SERPS.
Matt Cutts, Googles voice on SEO, has confirmed on Twitter than Panda 4.0 has been updated.
The Panda update, which was originally released to help Googles algorithm boost websites with great content, has now been updated again, the initial response from the SEO community is that the change has seen Google attacking low quality content.
Interestingly there have been two updates simultaneously with Panda and Penguin, leaving SEOs’ scratching their heads as to which algorithm change has affected their websites rankings.
SEO Watch sum up the reaction from the community thus far.
Google has advised how we should handle international websites o their Webmaster Central Blog, suggesting:
If you are doing business in more than one country or targeting different languages, we recommend having separate sites or sections with specific content on each URLs targeted for individual countries or languages. For instance one page for US and english-speaking visitors, and a different page for France and french-speaking users.
Googles Analysts suggest that there are three ways to do do this; Show everyone the same content, Let Users choose and Content Dependant on local, and that we should remember to annotate all your pages – whatever method you choose. This will greatly help search engines to show the right results to your users.