Grimsby SEO News: Web Strategy Should Answer Questions

Posted By on March 18, 2014, in SEO Grimsby News

The Content Marketing Institute have published a interesting post, which highlights the benefits of answering questions from within your Web Content Strategy.

CMI says ‘There are loads of ways to get examples of the questions consumers might be asking that are relevant to your business’. They surmise these sources:

  • Social media
  • Quora
  • Webinars and Google+ Hangouts/Helpouts
  • Tumblr
  • “Ask Me Anything” (Reddit, etc.)
  • Blog comments
  • Internal search functions on your website
  • Keyword search data from Google/Bing Analytics and Webmaster Tools platforms

There are resources out there where you already have the dialog from consumer to consumer, for instance Yahoo Answers is worthy of your time, but as CMI suggests:

‘You will probably achieve the best content marketing ROI by answering questions on your own site. It’s the first place customers will look when they want to know more about your business, and it’s where you want to direct any kudos you get for lending a helping hand.’

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